This project involved creating a celebratory event for Gucci’s announcement of their debut perfume, “Bloom.” The environment included a guest entrance experience, an open garden courtyard, and a guest pavilion featuring curated, stylized displays and live entertainment. The process began with a client brief that outlined the desire to create a floral-rich, enchanted urban garden. I worked closely with the production team, the floral decorators, and the tent company to present different options for ambiance lighting.

The idea was to integrate the lighting into the florals. I approached this show as a puzzle, piecing together architectural lighting elements that would act as a backdrop for the evening while also producing enough illumination to carry the appropriate balance for an outdoor, nighttime engagement.
It was important to match the color of the lighting to the branding guidelines. Studies were conducted to ensure the appropriate lighting gels were matched with the lamp type and red-shift due to the predetermined intensity. Options were provided to handle the hanging decorative lighting inside the pavilion tent; however, we settled on individually suspended clear “A” lamps with nickel-plated sockets due to an existing inventory, the wholeness of the look, and the ability to dim the fixtures to the proper color temperature while providing the appropriate output.

In the courtyard, I illuminated the surrounding foliage, the gazebo, and the exterior of the museum, structuring the area with a gentle light. I discovered it was important to light the building and the surrounding areas because it also defined the space, giving people a reference point for their surroundings.